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Frequently Asked Questions
Financial Planning
1. What is the difference between a Certified Financial Planner,
and all the other advisors that are in the phone book?
Choosing an advisor is one of the most important
decisions you can make for yourself and your loved ones. A Certified
Financial planner can provide you and your family with guidance
over your lifetime, or work with you to address specific concerns
as needed. Regardless of what your needs are, our planners can play
a central role in helping you meet your life goals and achieving
financial security.
As Certified Financial Planners we have taken the
extra step to demonstrate our professionalism by voluntarily submitting
to the rigorous CFP® certification process. In addition to significant
education and experience requirements, we are also required to pass
a comprehensive exam that tests our personal financial planning
knowledge and skills.
Distinguishing financial planning from other kinds
of financial advice should not be confusing. As Certified Financial
Planners we are committed to following certain standards - called
Financial Planning Practice Standards. These standards are based
on a six-step financial planning process, documented through CFP
Board research.
The Financial Planning Process
- Establishing and defining the client-planner relationship
- Gathering client data including goals
- Analyzing and evaluating the client's financial status
- Developing and presenting financial planning recommendations
and/or alternatives
- Implementing the financial planning recommendations
- Monitoring the financial planning recommendations
As more people call themselves "financial
planners," finding the right professional to address your financial
planning needs isn't always easy. We understand this and want each
of our clients to be familiar with our business style and experience
the superior level of services we provide. We want to be able to
demonstrate our commitment to ethical behavior and adherence to
high professional standards. Most importantly, we want you to know
that you and your needs are at the center of every financial planning
decision.
2. Why is Asset Allocation and Diversification
important?
Diversification Manages Risk. By spreading your
investment across multiply asset classes you can reduce your exposure
to volatility in any single sector of the financial markets. Asset
Allocation Determines Performance. Research has shown that the applied
asset allocation policy how you diversity and allocate your
investments among various securities determines more than
90% of a portfolios overall performance. Asset Allocation,
Risk Management, and Long-Term Perspectives are crucial to any successful
investment plan.
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